Let us understand this article with the help of an example. Suppose you’re looking for specific information on the web and you come across a relevant site that serves the information. You click on the website to know further details. However, you notice that the website offers the worst aesthetics, but the information inside is apt. What are you more likely to do? Leave the website immediately or stay on until you gain your information?
When we talk about a website, first impressions last longer, and it takes ages for us to change the opinion about the site. However, it has the same effect on the usability or the information on the website as well. Let’s understand the difference between the two.
Some of the reason why users leave a particular website is due to the following:
- Non-intuitive layout
- Slow loading pages
- Web pages that are hard to navigate from mobile devices
- Bugs, errors and extensive scrolling
Functionality and Aesthetics go hand-in-hand.
Generally, people make the mistake of treating the aesthetics as well as the functionality of the site as two different aspects, but they’re two sides of the same coin. The aesthetics involve all the design aspects and the features that added to the appeal of the online website. However, useability depicts the elements and the functions of the website. Both of these are equally important to run a successful website.
Websites’ code is written generally in different languages which are rendered and displayed by the web browsers. However, before it is displayed to the audience, they ought to be tested for potential bugs and an overview of the site. After every modification, a website ought to be tested. The main factors that the website is generally tested for are:
- Consitententy: Which makes sure all the elements of the page co-related with one another
- Natural feel: The website should feel natural, by eliminating overly curvy and edge backgrounds and images
- Make sense: Overall, the content, and the graphics of the site, should altogether make sense
Creating immediate interest in the website
After researching about the accessibility, aesthetics and the useability of a website, we need to note that creating attention works the best for any website designs. If you visit a website and not sure of what’s going on in there, then the entire purpose of visiting the site goes to drain. Some of the aspects that a web designer has to keep in mind are:
- Readability of fonts, clear and crisp content
- High visibility with even higher resolution
- A clear call to action button that is especially important for commercial sites
- Overall, a simple, clear and apt site with the necessary content and minimalistic design aesthetics
An aesthetically pleasing website with credible and relatable content is sure to stay in the market for the long haul. Anything opposite to it should find their way back from the world of the internet.